A critical approach to the spread of liberal (American) economics at the international level Case study: American trademarks in Iran

Document Type : Original Article

Authors

1 Secretary of Industrial Policy and Emerging Technologies Think Tank, PhD student of Industrial Strategy, University of Tehran

2 Member of the academic staff of Imam Sadiq University

Abstract

After the victory of the Islamic Revolution, a wave of economic sanctions was imposed by the United States and its allies against Iran. However, in their list of sanctions, some consumer and luxury goods were exempted from sanctions, and today many goods and services with American brands are present in the Iranian economic market. The main question is what is the main reason for this and why the United States is trying to promote and export some of its brands in Iran even during the days of sanctions? This qualitative study, borrowed from the theory of globalization, examines American brands on a case-by-case basis. In response to the main question of this article, this research has made the important role of the Trademark Identity Charter a turning point in its work. This was done through semi-structured interviews and analysis of relevant documents. The results of the data analysis showed that the Americans pursue six main goals in exporting some of their brands to Iran, even in the days of sanctions. Finally, it became clear that their ultimate goal in this regard is to promote a liberal economy in the Islamic Republic of Iran. Also, the mechanism and how this phenomenon was formed were examined and at the end, suggestions were made to economic policy makers.

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Applied Researches in
Volume 1, Issue 2 - Serial Number 1
September 2024
Pages 111-138

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